With 97% of Fortune 500 Companies relying on social media and 73% of small businesses using social media to some extent, it’s safe to say that a majority of brands today invest in social networks to market their business.
Brands of all backgrounds have embraced social media as an effective way to engage their audience and convert new customers. Researching products and brands through social media is now a common part of the average buyer’s journey.
However, some brands aren’t ready to make a full commitment to managing their social media in-house, which is where outsourcing can help.
Outsourcing social media can reduce your team’s workload and expand your business, all while leveraging the skills of an experienced social media expert. Let’s dive into why outsourcing social media makes sense for some brands and how those brands can do it successfully.
Outsourcing frees up your in-house team to focus on what they do best, while you rest assured your social accounts are covered by an expert who’s well-versed in the social media landscape.
Why outsource social media
Delegating social media to an external party can have several benefits for your business. Let’s take a look at a few of the main advantages.
Get started on the right foot
Once you’ve found a social media manager you trust, you’re ready to kick off the project. Use these steps to prepare for a strong start to the project, whether it’s for your social profiles or your clients’ profiles.
Define your strategy
You’ll need to get a few internal things in place before starting to outsource your social media. First, make sure you’re clear on your business goals and who you’re specifically trying to sell to (AKA your target audience. Use your business goals to help you designate marketing goals. Then identify how social media plays a role in that by defining your social media goals (e.g. brand awareness, engagement, leads, etc).
From there, you can craft a social media strategy that appeals to your target audience and will help you reach key objectives across your business. Depending on who you outsource to, they may be able to help you craft your social strategy or give guidance on how to optimize your current approach.
Provide brand assets & resources
Beyond your goals and strategy, your social media manager will need some items from you. For them to act as the voice of your brand on social media, you’ll need to provide them with assets such as your brand guide, content examples, images, or other items to help them understand your brand’s voice and visual identity. It’s best to have these basic assets ready upfront and then you can ask your social media pro if they need anything further from you.
In addition, it’s beneficial to provide your pro with resources to help them learn about your industry and the types of social content you’d like to see posted on your profiles. This may include industry information you created, links to educational content from outside sources, or links to brands that produce something similar to what you think would work well for your business. Anything that would help them get their bearings in your niche is good to pass along.
Check in regularly
Expect there to be a learning curve when you first start outsourcing social media. It may take some time for your social media pro to nail down your brand voice or get the right topics queued up. If this is their first encounter with your brand, they’ll need some time to get up to speed. So don’t panic if things aren’t spot on from the start.
To help ease the transition, ask to review their work before it’s published, provide thorough feedback about what’s working and what’s not quite there yet, and give it some time. You may expect to check in with your pro more frequently at the beginning of the project, or they might proactively request more feedback from you at the start. As time goes on and both sides work together to hone the partnership, the process will become more fluid.
Ready to outsource social media?
If you’re ready to outsource social media for your clients or your business (or both), Workify is here to help. We’ve partnered with thousands of businesses to fulfill their digital marketing needs. We handle the service fulfillment entirely, so you can focus on what you do best. View our white-label social media services and see if they might be a good fit for your needs today.