Whether you’re looking for marketing inspiration or need some quick tips to refine your strategy, you’ll find that and more in this list.
We’ve gathered up the best tweets from great marketers and strategists that you don’t want to miss. Get ready to bookmark your favorites!
1. The only definition of marketing you need
Janet Machuka cuts right to the chase. Great marketing is reciprocal.
2. A master thread on troubleshooting content performance
Some content performs well, some doesn’t. Melanie Deziel gives a practical analysis for why that can happen.
3. Buying ≠ earning
You can’t buy everything. Jay Acunzo breaks down what matters most.
4. Squash your marketing enemy
You snooze, you lose? Nope — you confuse, you lose. StoryBrand describes why clear marketing is best.
5. A helpful thread for generating content inspiration
Never run low on content ideas again with Amanda Natividad’s cheat sheet.
6. Rented land is handy …
… until something goes wrong. Build on the ground you own. Joe Pulizzi gives this important reminder.
7. Don’t avoid the problem
Wes Kao explains why you need to address customer pain points to make a sale.
8. Empathy at the core
Carlos Silva conveys what should be at the center of all the content you create.
9. The first customers you should find
Chantelle Marcelle gives a list of three attributes to look for in an early buyer.
10. Branding vs. marketing: a crash course
They’re related, but not the same. Chi Thukral neatly sums it up.
11. It’s all in the details
The little things matter (in life AND in marketing). Jason Bradwell explains why.
12. Marketing takes a commitment
Ross Simmonds describes why, to get competitive, you’ve got to play the long game.
13. A thread on smarter marketing
Katelyn Bourgoin explains her Trigger Technique for coming up with marketing ideas that work.
14. The secret to better marketing
Don’t spread yourself thin trying to do it all. Workify (that’s us) suggests a better solution.
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