The value of social media for brands can’t be overstated. You’d be hard pressed to find a comparable avenue to building a sizable online community for free like you can through social media.
“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” Guy Kawasaki, Chief Evangelist, Canva
Social media can have a big impact on brands when it’s done well, but it does take a significant investment of time and talent. If you’ve been wondering whether you should enlist the help of an expert to manage social media for your brand (or for your clients), keep reading.
Here are four signs that it’s time for you to hire a social media manager.
1. You want to be more consistent with posting but don’t have time
As a business leader, you have a full plate. You oversee so many day-to-day operations that it’s no surprise if social media is one of the last things you think about during your work hours. If you find an extra few minutes at the end of a long day, you might throw together a quick post off the top of your head. Otherwise, you have different priorities for your time. That’s understandable, though it does make it difficult to maintain a consistent presence on social media. Outsourcing the work to an experienced social media manager can resolve this. A seasoned pro has the time and know-how to make you look good online so you can focus your time elsewhere.
2. You aren’t sure which platforms you should use or how to best use them
It’s a question every brand ponders: which channels are right for us? Maybe it’s Twitter. Or Pinterest. Or Instagram. Or some combination of options. To determine a social media strategy, you’ve got to be familiar with the intricacies of each platform and how you can best leverage its features for your business. Plus, you’ve got to keep tabs on all the new features, changes, best practices … the list goes on. If that doesn’t sound appealing to you, it’s probably time to pass the baton to a social media expert so they can manage it for you.
3. You have trouble staying on top of your inbox
Who has time to stay on top of an email inbox PLUS a social media inbox? If you find it tough to review social comments regularly or send timely responses to messages, you might need to enlist help. A social media manager will stay dialed in to those conversations for you, so nothing falls through the cracks.
4. You don’t feel confident creating your own content
Running a social media account is much more than “just posting.” It includes identifying relevant content topics, creating the content, writing the copy, producing the images or videos, formatting the content for each platform, finding appropriate hashtags, and much more. If you don’t feel confident about your abilities to create content — maybe you don’t have the right tools or expertise — then hiring a social media pro can help you fill the gaps. Or maybe you create your own long-form content (like a podcast, blog, or webinar) and you don’t have time to repurpose that content for social media. A seasoned social expert can support your content marketing efforts to help you make the most of your brand’s assets.
Get the help of a trusted social media manager
Looking to outsource social media management for your business or your clients’ businesses? We’re ready to help. We’ve partnered with thousands of brands to help fulfill their online marketing needs. We fulfill the service work entirely, so you’re freed up to focus on what you do best. View our white-label social media services and see if they might be a good fit for your needs today.