In part one of this two-part series, we looked at two ways you can make your business stand out online for the right reasons (i.e. standing out in a way that matters). Let’s dive into part two and look at four more things your brand can do to stand out.
Create valuable content
Producing content that’s of value to your audience can position you as a trusted expert in your field. It helps you establish an ongoing relationship with your audience and convinces them that you know your stuff. Even for those in your audience who aren’t yet ready to make a purchase decision, this content will serve to grow their familiarity with your brand. That way when they think of your niche, you’ll be the first that comes to mind. There’s a much better chance your audience will remember you if you provide them with value before they buy.
Try writing educational blog articles or newsletters that relate to the solution you provide. Consider partnering with another brand and publish an article on their website to expand your audience. Make education (not promotion) the central focus of this content and your audience will come to view you as not just a transactional business, but as a dependable resource for the long run.
Provide social proof
Before a prospective client makes a purchase decision, it’s likely they’ll want to know what others have to say about you. This is what makes social proof important — consumers trust the opinions of others. A prospect who’s on the fence wants to be reassured that others who engaged with your business in the past were satisfied. A well-placed snippet of social proof could be the final missing piece for someone who’s considering doing business with you.
Social proof can come in many forms: reviews, testimonials, user-generated content, endorsements from well-known individuals or brands, awards won, and more. The important part is that the proof demonstrates someone else has recognized you for the great things you do.
Don’t overlook the details
A polished online presence matters more than you might think. If you want your audience to see your brand as reliable and qualified, you need to pay attention to how you’re presenting your business across all avenues. Make sure your message and tone are clear. Always double- and triple-check your spelling, grammar, and punctuation. Better yet, have someone else review it too. Mistakes can happen sometimes, but if your marketing content constantly has errors it’s probably not convincing your audience that you’re professional and detail-oriented enough to make a positive impact for them.
Make clients your #1
Above all else, center your brand around your audience. Make sure they’re the priority in every decision you make. Talk directly to them through your content, address the problems they face (as it relates to your services), and be ready to help them find a resolution. Become known for delivering on your promises. Consumers leave brands because of bad support experiences, so don’t let this happen to you. Give your clients great support by being personal, available, and helpful when they need it.
Ready to make your business stand out online in a way that matters? We’re here to help. Workify partners with creative business owners so they can establish their brand and grow without sacrificing trust or quality. We help you build the business you’ve always wanted and win new clients. Take a tour of the platform today.